Businesses are always trying to stay ahead of the competition. In today’s ever-evolving digital landscape, that’s not always easy to accomplish. Companies require talent that understands the latest in marketing technology to help them meet their goals and connect with customers in memorable, meaningful ways. Whether it’s for a marketing agency, as a freelancer, or working directly for a business, professionals can find plenty of opportunities in marketing technology jobs.
Marketing Technology Jobs
Account manager
A professional who handles communication with a marketing client and oversees their projects. Their primary tasks are to maintain positive working relationships and facilitate new potential marketing activities with their clients.
Skills to have
Verbal and written communication, organization, time management, interpersonal skills, leadership skills, and business acumen.
Art director
A professional in charge of a marketing or advertising project’s visuals. They work closely with other creatives to develop a plan for and create page layouts, color palettes, and other important visual elements.
Skills to have
Creative thinking, artistic ability, graphic design, interpersonal skills, collaboration, and verbal and written communication skills.
Brand strategist
A professional who works with clients to develop a unique brand identity for their business and increase the brand’s awareness through marketing campaigns, including advertisements, videos, and other mediums.
Skills to have
Marketing skills, business acumen, creative thinking, and verbal and written communication skills.
Content strategist
A professional responsible for creating content plans for a client in order to publish and share their client’s content online. They use their knowledge of digital platforms and content to create schedules and reach target audiences to meet key goals.
Skills to have
Marketing skills, creative thinking, critical thinking, data analysis, business acumen, and verbal and written communication.
Copywriter
A professional who writes appealing, usually persuasive content for various online platforms on behalf of their clients. They may write ads, blogs, newsletters, emails, or website content based on research and first-person sources to promote a client’s business, products, or services to their target audience.
Skills to have
Marketing skills, written communication, creative thinking, critical thinking, interpersonal skills, and research skills.
Creative director
A professional who leads a marketing creative team. They work with clients and other strategists to plan and execute all aspects of a project.
Skills to have
Creative thinking, marketing skills, business acumen, interpersonal skills, verbal and written communication skills, and management skills.
Developer
A professional who builds and edits websites, applications, and other online digital products using artistic and programming skills.
Skills to have
Programming skills, problem solving, time management, critical thinking, and interpersonal skills.
Digital marketing specialist
A professional who conducts market research, develops strategies, and plans or creates content in order to develop or grow a client’s online presence.
Skills to have
Marketing skills, business acumen, interpersonal skills, data analysis, critical thinking, problem solving, and communication skills.
Graphic designer
A professional who uses software applications or online programs to create visual elements for marketing campaigns. They design logos, page layouts, infographics, ads, photos, and other important imagery.
Skills to have
Technical skills with design software, artistic ability, attention to detail, time management, creative thinking, and communication skills.
Market research analyst
A professional who collects data about consumers, target audiences, and competitors for clients. The insights they gather are used by clients to make more informed business decisions and better connect with customers.
Skills to have
Market research acumen, analytical skills, critical thinking, problem solving, statistics, mathematics, and communication skills.
Media buyer
A professional who captures ad space and time slots for digital media advertising with a range of outlets in order to reach target audiences. They may develop buying strategies to ensure the best placement for the most favorable rates.
Skills to have
Verbal and written communication, negotiation skills, organization, time management, critical thinking, business acumen, and research skills.
Project manager
A professional who coordinates marketing campaigns and projects by delegating tasks, facilitating communication between account managers and creatives, and ensuring that all work is completed according to agreed deadlines and budget constraints.
Skills to have
Verbal and written communication, time management, organization, collaboration, problem solving, and business acumen.
Public relations manager
A professional who works with clients with all of their public relations needs. This may include devising communication plans and strategies, securing various placements in print and digital media, and crafting messages.
Skills to have
Verbal and written communication, critical thinking, problem solving, interpersonal skills, time management, and organization.
Search engine optimization strategist
A professional who helps clients improve their website’s search engine ranking and traffic. They accomplish this by conducting keyword research, implementing linking strategies, and working with copywriters to create content.
Skills to have
Marketing skills, research skills, data analysis, verbal and written communication, critical thinking, problem solving, and organization.
Social media strategist
A professional who schedules, writes, and posts a client’s social media posts. Their efforts help to widen online visibility, connect with audiences, and support other marketing efforts.
Skills to have
Marketing skills, creative thinking, verbal and written communication, graphic design, time management, and organization.
Videographer
A professional who shoots and edits video for productions. Their work may be used for commercials, social media, websites, or other digital media outlets.
Skills to have
Filming skills, editing skills, creative thinking, attention to detail, collaboration, interpersonal skills, and technical ability.
User experience designer
A professional who creates interfaces and layouts for digital products like applications and websites to improve experience and functionality.
Skills to have
Programming skills, graphic design skills, creative thinking, critical thinking, problem solving, and verbal and written communication.
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